El Toro was founded in 2009 and was the first brand in the world to offer liquids with natural tobacco extracts. In a market dominated by sweet synthetic flavours, the authentic simplicity of El Toro quickly attracted a wide audience. Over the years, El Toro has become a famous e-liquid brand in Europe and beyond.

In 2014, El Toro finally succeeded in eliminating the natural sugars by 70% using powerful filtering and a home-made secret. Heat and sugars are responsible for destroying your resistors so you can vape your e-liquid without clogging the resistors and without loss of taste.